Some of the biggest names in comedy have joined forces to create a new YouTube channel that will feature their brand of comedy along with showcasing other comedians.
Comedic geniuses Sarah Silverman, Michael Cera, Tim & Eric and Reggie Watts announced at the South By Southwest festival over the weekend that they are starting JASH, a new YouTube comedy channel.
Back in October 2012, YouTube announced that it would start 60 new channels that it will fund as part of YouTube Original Channels Initiative. The idea is to fund channels for individuals or groups and if the channel succeeds, it stays. If it doesn't succeed, it will go. The initiative is about to go through its second round of funding and about 30 to 40 percent of the original channels will continue to move forward and receive more funding. JASH is one of those channels that are starting under the Original Channels Initiative.
The group of Silverman, Cera, Tim & Eric and Watts were approached by Google (who owns YouTube) to produce new material for a channel and they jumped at the chance. They will each have their own channels inside of JASH which will display each person's brand of comedy with each person getting creative control over the channels and autonomy over the main channel as well.
"We each have pages within Jash and we each can curate those pages," Silverman told The Hollywood Reporter. "This is what we think is funny. It may not be your cup of tea, but there's no testing involved, there's no second-guessing of what a 14-year-old boy would like. It's just a place to do stuff and fail or not fail."
The channel will be led by "Jimmy Kimmel Live!" executive producer Douglas DeLuca and Daniel Kellison. The channel will also give comedians the ability to create short films, sketches, talk shows and music videos among other things with full autonomy. They will also be able to use editing facilities production resources and the personnel needed to make quality videos. There is also a revenue sharing element that many young comedians may find very enticing.
The channel is scheduled to go live on Sunday but there are already five videos for each founding member of JASH on the YouTube site. There are plans for more content such as 25-minute short film from Cera and a "French film noir trailer" for the channel. There will not be a lot of content early on but Cera said it would be "quality over quantity."
Eric Wareheim, one-half of Tim and Eric said visitors can expect a "bulls**t-free experience" on JASH so I take it there will be no Harlem Shake flash mobs on JASH which is a good thing.
Check out the introduction video of the channel featuring the comedians below: