A new Kindle Fire price cut has been announced by Amazon, dropping the HD tablet by $30 dollars to a new U.S. Kindle Fire price of $269 for the Wi-Fi version, and a 4G version starting at $399 dollars. Are you an iPad devotee or an Amazon Kindle follower? The new information released by Amazon may have you swinging from the former category to the latter, depending on your budget. Amazon's announcement of a Kindle Fire price cut comes simultaneously with their announcement of the HD 8.9 tablet's introduction to markets in Japan, the UK, Germany, France, Italy and Spain. The question remains: How will the Kindle Fire price cut stack up versus the iPad or iPad mini?
The Kindle Fire price cut marks the first price drop of the HD 8.9-inch tablet since its U.S. release in November, 2012, making it one of the main contenders for tablet heavyweight champions Google and Apple, whose Android tablets and iPads have been best-sellers. The recent introduction of Microsoft's Surface is also a competitor in the tablet market, which was released on October 26, 2012, less than a month before Amazon's Kindle Fire HD 8.9.
In the press release for their Kindle Fire price cut and European and Japanese localization, Amazon described their excitement about the future of the tablet, citing their expansion of sales of the tablet to Europe and Japan as part of why they have been able to allow a price drop for the Kindle Fire HD 8.9 in the US. Dave Limp, Vice President of Amazon Kindle was quote.
"As we expand Kindle Fire HD 8.9 to Europe and Japan, we've been able to increase our production volumes and decrease our costs. Across our business at Amazon, whenever we are able to create cost efficiencies like this, we want to pass the savings along to our customers."
This is all good and fine, but will the Kindle Fire price cut affect the Kindle Fire versus iPad battle in favor of Amazon's HD tablet? The Kindle Fire HD 8.9 was already cheaper than the iPad, going for a cheapest model rate of $199 versus iPad's Retina Wi-Fi cheapest model of $499, and the iPad mini model at a lowest rate of $329 dollars. The size of the Kindle Fire HD 8.9 is, as the name suggest, 8.9 inches, sitting comfortably in-between the 7.9 inch iPad Mini and the 9.5 inch iPad.
Below are some of the specs of the Amazon Kindle Fire HD 8.9, which were mentioned in Amazon's press release for the Kindle Fire price cut:
Large 8.9" display has the highest resolution of any Kindle Fire (1920x1200, 254 ppi), custom Dolby audio and dual stereo speakers, over 23 million movies, TV shows, songs, magazines, books, and audiobooks, Ultra-fast web browsing and streaming with built-in dual-band, dual-antenna Wi-Fi, front-facing HD camera for taking photos or making video calls, exceptional battery life - Kindle Fire HD 8.9" gets 10 hours of battery life, easy-to-use e-mail, calendar, and contacts for work or home, including Gmail, Hotmail, Exchange, new Amazon-exclusive features like X-Ray for Movies, X-Ray for Textbooks, Immersion Reading, Whispersync for Voice and Whispersync for Games, Kindle FreeTime, a free, personalized tablet experience just for kids and exclusively available on Kindle Fire. Parents can set daily screen limits and give access to appropriate content for each child, "Buy Once, Enjoy Everywhere" with Amazon apps available on the largest number of platforms so customers can use their Amazon content on any of their devices, Amazon's top-rated, world-class customer service.
That's enough features to keep any tablet-lover or media junkie satisfied. If you've had any plans to purchase an Amazon Kindle Fire HD, now would be a great time to do so. Or you can always wait for the announcement of an inevitable new model, which may further lower the price of current models and entice potential customers with new features.
Stay tuned for more up-to-date news on Amazon Kindle price cuts, and updates to tablets from Apple, Microsoft and Google.