After iOS 6 was released to the public on September 19, Apple has seen an outpouring of criticism from critics and users alike about their new Apple Maps app.
First, some backstory. Google Maps has been a part of iOS since the first iPhone(which seems like decades, but the iPhone was released in 2007). An agreement was worked out between the two tech giants; for a small fee, Google would let Apple use their mapping data. However, the years progressed and competing mobile operating systems, like Google Android, created their own, better, version of Google Maps, Apple realized it needed to become self reliant in the mapping apps department, and severed ties with Google Maps. There are other factors that played into this decision, including the growing rivalry between the two companies. Also, reports (from 9to5Mac) indicate that Google was trying to introduce ads into the maps app in the iPhone, and was demanding more money from Apple. A growing concern was that Google refused to add turn-by-turn navigation in the Maps app for the iPhone in an effort to entice customers to buy Android phones. Because of this, among the other previously mentioned reasons, Apple decided to go with their own, native, Maps app.
At first, users were shocked - and excited. Many iPhone users were thrilled at the potential of Apple Maps, saying how much better it would be and how useful turn-by-turn navigation would be. At least they were half right (turn-by-turn in iOS works fantastically).
The thing is, this is the first version of Apple Maps, and even Apple recognizes that the software needs to be better. In a statement the company made yesterday to TechCrunch, a spokesperson explained, saying, "Customers around the world are upgrading to iOS 6 with over 200 new features including Apple Maps, our first map service. We are excited to offer this service with innovative new features like Flyover, turn by turn navigation, and Siri integration. We launched this new map service knowing it is a major initiative and that we are just getting started with it. Maps is a cloud-based solution and the more people use it, the better it will get. We appreciate all of the customer feedback and are working hard to make the customer experience even better."
If you're one of those users that absolutely despises Apples' new Maps app for iOS 6, there's now a way for you to make it better and aid in the development of Apple Maps. If you frequently use Apple Maps, and find out that they have a problem (just search the Statue of Liberty in 3D mode and you'll see what I mean by "problem"), you can report it. Similarly, you can add businesses and locations that Apple Maps fails to mention. With this, the millions of iOS 6 users can work together, and with Apple, to make the new Maps program better. I know that this isn't an ideal solution, but its better than nothing. As imore.com writes, "This is basic crowd-sourcing at work. With hundreds of millions of iOS users hammering at the new Maps app, Apple and their partners will have a tremendous opportunity to iterate and improve quickly. And they'll need to."
Here's a quick guide on how to add a location or business in Apple Maps, from imore.com
- "Launch Maps from the Home screen.
- Tap the page curl at the bottom right.
- Tap the text that says Report a Problem above the Print button, middle right.
- Tap location is missing.
- Tap Next.
- Drag the purple pin to the right location on the map.
- Enter the location information.
- Tap Send.
- Add any comments, if asked."
That's it! Enjoy adding your local business to Apple Maps!