Google is mulling over expanding its Google Fiber program and getting into the cable TV business full time.
Back in July, Google Fiber was rolled out in Kansas City, making Google a competitor to the city's existing cable Internet and television companies. Kansas City was designed to be a test run for the company. Before going nationwide or into larger markets, Google wanted to make sure there would be demand for this kind of product and ensure its infrastructure and technology was capable of sustaining heavy usage.
According to Capstone analyst Rory Maher, Google is currently develop plans to move beyond Kansas City with the Fiber project. Maher cites "people close to the situation in Kansas City." Those sources also told Maher that "Google has made it clear more cities will likely be bidding for Fiber soon."
Google Fiber provides HD television and a DVR that can be controlled with iOS and Android applications. Additionally, the Internet Google provides via its Fiber program is reportedly 100 times faster most cable connections. Further, if you don't want to pay for the service, Google will still install a slower connection in your home for free.
Cable companies are obviously terrified over the notion that Google will expand its Fiber program. Currently, cable companies such as Comcast and Time Warner provide bother television and high speed Internet to customers. And because they don't have much competition, they can pretty much charge whatever they want for services.
Google Fiber is an expensive project for the company because it bypasses the cable companies' infrastructure altogether by working out deals with the cities and bringing its technology directly to customers' homes. If Google Fiber does take off, the only stand cable companies will have against it is their licensing deals with television networks. But if Google can bypass the cable companies and get content directly to users, they'll have a lot of power in Hollywood.
No matter what happens, more competition is always good for the consumer. If Google does become a threat to your Internet and television providers, you'll likely see more features, better service, and lower prices as they attempt to convince you to stay with them instead of jumping ship.