The Fashion 2.0 Awards in New York City on Thursday night recognized some of the world's top brands and designers. The ceremony, reminiscent of an Oscars for the best digital influencers, was put on by Style Coalition in partnership with Fashion GPS. The fifth annual Fashion 2.0 Awards marks the ever-growing convergence of fashion and tech, honoring the most pioneering fashion brands for their remarkable feats and tactics across a variety of digital media channels.
"We were thrilled to celebrate the 5th Anniversary of the Fashion 2.0 Awards with more than 400 industry insiders, representing world's leading fashion brands. The awards are the validation of the growing influence of digital technologies on the way fashion is produced, sold and talked about," Style Coalition founder Yuli Ziv said. "We are honored to celebrate top innovators at the ceremony that gets more buzzed about each year."
Nominees were chosen by an online community of industry influencers and fashion fans. They included, but are not limited to: ASOS, Burberry, Michael Kors, Ralph Lauren, Free People. Marc Jacobs, J. Crew, Tory Burch, Kate Spade, Pebble Steel, Jawbone UP, PRADA, DKNY, and more. Winners were voted on by the public. Take a look at the Fashion 2.0 Awards winners below.
Best Twitter: Marc Jacobs
Best Facebook: ASOS
Best Instagram: Marc Jacobs
Best Pinterest: Nordstrom
Best E-Commerce Experience: Net-A-Porter
Best Online Video: Chanel "Once Upon A Time"
Best Online Campaign: DKNYdraft by DKNY
Best Fashion Startup: Acustom Apparel
Best Wearable Tech: Nike Fuel Band
Top Innovator: ASOS
The Fashion 2.0 Awards event this year was hosted by Robert Verdi with keynote speaker Zac Posen and presenters Coco Rocha and Jeannie Mai. In addition to the above awards, Lucky Magazine Editor-In-Chief Eva Chen received the Digital Navigator Award and Warby Parker founders Neil Blumenthal and David Gilboa received the Fashion 2.0 Visionary Award. (Both Eva and the Warby Parker boys were fashionably late on account of a ping pong match against each other. Perfect.)
"I have a serious love of social media, and love sharing my extreme enthusiasm for fashion and shopping on many different platforms. I think it's a way to reach a whole new audience. 'Lucky' readers-any readers-are constantly on their smartphones, and we're staying in touch in very different ways than we were five years ago. I think you can tell such a rich story through Instagram and through Twitter, and one that's a great accompaniment to a magazine," Eva Chen told Lucky Mag.
Nothing was more telling of tech's power on fashion during the awards ceremony than seeing ladies and gents dressed to the nines chronically lit by the soft glow of their smartphones, live tweeting and selfie-taking the night away. You can watch the Fashion 2.0 Awards live stream online now and check out some photo highlights below.
"We are at the frontier of a new universe where we're able to communicate and be voyeurs," Zac Posen said during his keynote speech. "It's up to all of us in the fashion arena to be responsible for how we create the voice and language and how we work in this new universe."