Chick-Fil-A's PR department just went out of the frying pan and into the fryer. The PR nightmare started this week when Chick-Fil-A president Dan Cathy made a series of anti-gay remarks that led to outrage and high-profile boycotts from celebs such as Ed Helms. Then the Jim Henson Company, which manufactures toys for Chick-Fil-A kid meals, dissolved their partnership. Chick-Fil-A tried to claim it was over safety concerns, but the move came after Henson's CEO criticized the anti-gay stance. And now, Chick-Fil-A got busted on Facebook for creating a false profile of a teenage girl and staunch Chick-Fil-A supporter "Abby Farle."
"Abby" made her debut on a random Facebook thread that called out the company for lying about the Henson toy recall. "Abby" posts in the thread that the toys "were taken back weeks before any of this...check your info Chris... John 3:16." Chris responds with a link to the press announcement less than a week ago. "Abby" continues her defense saying "no my friend went to chickfila 3 weeks ago and there was no toys. derr." The next two posts, by a Facebook user identified only as Robert, reveal that "Abby" joined Facebook eight hours prior to the thread's creation. Then, Robert found the online stock photo of a red-haired teen the company used to create the profile pic for "Abby."
BuzzFeed also found an older profile of a man named Cordell Bunton that only showed activity involving defense of Chick-Fil-A online. Neither strategy appears to have worked. On Monday, Boston mayor Thomas Menino publicly said he doesn't want Chick-Fil-A to open in Boston.
"Chick-Fil-A doesn't belong in Boston. You can't have a business that discriminates against a population," Menino told the Boston Herald. He vowed to make it "very hard" for the company to obtain the necessary licenses to operate in Boston. The company planned to open a location near the iconic Freedom Trail. "That's the Freedom Trail, that's where it all started," said Menino, adding, "and we're not going to have [Chick-Fil-A] on our Freedom Trail."
Chick-Fil-A did not immediately respond to requests for comment on the false profile allegations.
UPDATE: Chick-Fil-A now claims it did not create the profile.