Is it just a delightful coincidence or an Omaha Cinnabon shoutout (where Saul Goodman, now in hiding as Gene, ends up working after the events of Breaking Bad) that Better Call Saul Season 3 premieres on National Cinnamon Crescent Day?
Better Call Saul Season 3 premieres April 10 at 10 p.m. on AMC.
Unlike Season 1 and 2 — which cultivated a languorous pace, a tone completely unlike the Breaking Bad buzzsaw — Better Call Saul Season 3 looks to be brimming with dangerous possibility. Kim (Rhea Seehorn) and Jimmy’s (Bob Odenkirk) law firm could be overturned at any time by a vengeful Chuck (who has a recording of Jimmy admitting to illegalities).
Alongside the air date announcement, AMC released a clip from Better Call Saul Season 3 that shows the strain on Kim and Jimmy’s relationship:
Meanwhile, Mike Ehrmantraut (Jonathan Banks) is about to get involved with one of the most dangerous television characters of all time: Giancarlo Esposito is back as Gus Fring (or here for the first time, if you want to get all temporal about it).
And it all happens on a day highly advantageous to Cinnabon.
National Cinnamon Crescent Day or National Cinnamon Roll Day, as some call it, is one of the many food holidays populating our calendar thanks to various industry groups and congressional representatives looking for easy gestures to please constituents back home. Who first pushed for a National Cinnamon Roll Day has been lost to the sands of time, at least online. And while National Cinnamon Crescent Day may seem like an oddity, it’s surprisingly common place. Sweden also has a National Cinnamon Bun Day, but they observe on Oct. 4. Colorado has its own, regional version of the holiday introduced by Governor John Hickenlooper and an elementary school student named Sam. They celebrate Colorado Cinnamon Roll Day every Jan. 8.
So get those icing bags ready, because Better Call Saul is back.