AT&T removed a September 11 tweet after receiving almost immediate backlash. The Twitter message commemorating the 12th anniversary of the attacks displayed a smartphone user photographing the New York City Tribute in Light memorial.
Since removing the "Never Forget" tweet, AT&T issued a follow-up message, expressing regret to those that felt the photo was distasteful. It stated:
"We apologize to anyone who felt our post was in poor taste. The image was solely meant to pay respect to those affected by the 9/11 tragedy."
Many Twitter followers responded to the AT&T 9/11 tweet, calling it "offensive" and an inappropriate attempt at product placement. Whether it was truly a tacky stab at marketing or just wildly misconstrued, AT&T's September 11 tweet did not go without feedback. Here are some of the responses to the AT&T tweet that was removed earlier today. What do you think, objectionable or taken the wrong way?
you have to GO OUT OF YOUR WAY to be bad at your job if your job is to tweet about AT&T
— Sam Biddle (@samfbiddle) September 11, 2013
AT&T puts the "tact" in "terrorist attact." — Kumail Nanjiani (@kumailn) September 11, 2013
I'm not surprised that AT&T's 9/11 tweet got a terrible reception.
— Matt Goldich (@MattGoldich) September 11, 2013
Someone at AT&T just got fired. — Trevor S (@trevso_electric) September 11, 2013
Raging over AT&T's 9/11 advertisement..... You don't do that
— Madison Whitmarsh (@MadsWhitmarsh) September 11, 2013
In case you didn't never forget, AT&T would like to remind you that they will. Or won't. Not sure. Either way, you can buy phones from them. — Slevin (@zungaphobia) September 11, 2013
— Spencer Hicks (@SpencerLenox) September 11, 2013
AT&T: "Never Forget"… that even though our tweet was tactless, you're still under contract with us for 18 more months! — Charlie Warzel (@cwarzel) September 11, 2013