AT&T 9/11 Tweet: Was The 'Never Forget' Post Tacky Product Placement Or Wildly Misinterpreted?

By Melanie Ehrenkranz on September 11, 2013 3:38 PM EDT 0

AT&T removed a September 11 tweet after receiving almost immediate backlash. The Twitter message commemorating the 12th anniversary of the attacks displayed a smartphone user photographing the New York City Tribute in Light memorial.

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AT&T posted a 9/11 tweet, which was shortly removed. (photo: Twitter)
AT&T posted a 9/11 tweet, which was shortly removed due to negative responses. (photo: Twitter)

Since removing the "Never Forget" tweet, AT&T issued a follow-up message, expressing regret to those that felt the photo was distasteful. It stated:

"We apologize to anyone who felt our post was in poor taste. The image was solely meant to pay respect to those affected by the 9/11 tragedy."

Many Twitter followers responded to the AT&T 9/11 tweet, calling it "offensive" and an inappropriate attempt at product placement. Whether it was truly a tacky stab at marketing or just wildly misconstrued, AT&T's September 11 tweet did not go without feedback. Here are some of the responses to the AT&T tweet that was removed earlier today. What do you think, objectionable or taken the wrong way?

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