You might want to think twice before buying a brand new high definition television on Black Friday or Cyber Monday this year. If new rumors are to be believed, the long awaited release of an Apple TV could be coming sooner than Cupertino would have us believe.
Unlike previous rumors, which typically suggest one or more Apple executives are once again keen on the idea of shipping an Apple-branded television, at least one analyst believes that that the launch of the Apple TV is "imminent." Jefferies & Co analyst James Kisner not only suspects that Apple is working on creating an Apple TV, but that the company is likely nearing the project's completion.
"Our discussions with industry contacts suggest that at least one major North American multiple system operator is working to estimate how much additional capacity may be needed for a new Apple device on their broadband data network," said Kisner, in an letter to clients obtained by AllThingsD.
Of course, Kisner stopped short of offering any potential launch date for the new Apple TV, and we'd certainly expect to have seen leaked product shots begin to emerge if the television was already in production. Unidentified sources also confirmed that Apple had, in fact, already discussed the matter with several cable providers; however, there doesn't seem to be many others who share Kisner's belief that the Apple TV product launch will be coming soon. Apple has also dismissed the possibility of creating the Apple TV on multiple occasions, but it seems unlikely that Cupertino would ever casually announce such a product.
Speculation about an Apple television has existed for many years, though they've picked up steam in recent years as the company's takeover of living rooms around the country has solidified. With iPads being used as PC replacements, millions of iPhones in the hands of consumers, and the success of the Apple TV digital media receiver, the jump to manufacturing a full-fledged television seemed inevitable to many.
Recent rumors also suggest that Apple is already hard at work on their follow-up to the iPhone 5, and it's certainly not out of the realm of possibility that a new Apple TV could debut alongside an iPhone 5S at WWDC 2013.
Of course, all of this is speculation, and the likelihood that we'll have an Apple TV in stores before the end of the 2012 holiday season is somewhere between slim and non-existent. But it certainly makes you wonder just how far off the product's launch could be.
So, are you holding out hope for a full-fledged Apple TV? Content with the Apple TV digital media receiver? Wish Cupertino would just stay out of your living room?
Let us know in the comments section!